Verified
The business owner completed our verification call, confirmed their service area, and agreed to our provider standards.
How local pros earn the BookLocal badge.
Finding a dependable local pro shouldn't feel like a gamble. Here's exactly how we vet every business on BookLocal — before they're listed, and every day after.
How a provider becomes trusted
- Step 1
Application review
Every provider fills out a real application. We check business identity, service area, and category fit before they can be listed.
- Step 2
Licensing & insurance check
For trades that legally require a California license (electrical, plumbing, HVAC, roofing, pest control, general contracting), we confirm the license number and current standing before granting the Licensed & Insured badge.
- Step 3
Verification call
A short call with the owner to confirm contact details, availability, and pricing. This is what unlocks the Verified badge on their profile.
- Step 4
Ongoing performance
Response times, completion rates, and customer feedback are tracked. Providers who consistently miss the bar lose their Verified status.
What each badge means
Every icon on a BookLocal profile represents a real check — not marketing copy.
Live
Licensed & Insured
Applies to trades that legally require a California license. We confirm the CSLB (or equivalent) license is active and in good standing.
Background Checked
Third-party background screening on the primary point of contact for a business. Rolling out with our next provider cohort.
Response Time
Measured from the moment a customer submits a request to the moment the provider replies. Displayed on every profile so you know what to expect.
Customer Reviews
Only customers with a confirmed booking through BookLocal can leave a review. No anonymous drive-by ratings, no incentives, no pay-to-play.
Trust isn't a badge. It's a relationship.
Our goal isn't to send you one lead — it's to help you find the pro you'll happily call again for the next ten years. That's why every provider on BookLocal is measured, not just marketed.